Engage your community on December 3, 2019
If you're looking to ignite your current donor base or increase the number of supporters who select your agency on the SafeNight app, #GivingTuesday is a great opportunity to grab the attention of supporters to download and use the SafeNight app to pay for hotel stays.
#GivingTuesday is a worldwide giving event that happens the Tuesday after Thanksgiving each year. During a time when the holiday shopping season is in full swing, #GivingTuesday is the kickoff to the charitable season, a reminder that in addition to gift-giving of the tangible sort, we can also give back to organizations doing good in our world.
Here are some sample messages to get you started. We encourage you to fine tune them to reflect your agency's needs and the needs of your donor community.
GIVING TUESDAY RESOURCES
If you aren't familiar with TechSoup.org, now's a good time to start browsing articles and all that TechSoup has to offer your nonprofit. TechSoup is also the nonprofit behind Caravan Studios, so we're big fans of what we all produce together.
Consider these smart tips from TechSoup on how your agency can make the most of Giving Tuesday. And take a few moments to check out the other resources on TechSoup, like technology donations--you'll be glad you did!
Resources to help you plan and implement your Giving Tuesday strategy
Greasing the wheel before December 3 will ensure Giving Tuesday delivers for your organization.
Use social media to amplify your Giving Tuesday efforts. Plus, success stories and a social media starter kit!
Planning is everything. This article provides practical considerations for your next campaign.
A practical guide to everything you need to consider before, during and after Giving Tuesday.
CUT AND PASTE SOCIAL MEDA
Sample Facebook post
Help us help others! When a survivor of domestic violence or human trafficking needs emergency shelter and we have no space for them, we use hotel rooms for a secure night of safety. You can help us by making a tax deductible donation to pay for that hotel stay. Download the free SafeNight app and select our agency. When a survivor needs shelter, we will send out a request via SafeNight to fund a hotel room. Thank you for joining our community on #GivingTuesday!
We need your help to help fund emergency shelter for survivors of domestic violence and human trafficking. Join our community of donors on #GivingTuesday. It's easy: download the free SafeNight app to your phone and select our agency as the shelter you want to support. When a survivor needs help, you'll receive a request for a tax-deductible donation that pays for emergency shelter. Thank you!
This #GivingTuesday download the @SafeNightapp and select our agency so you’re ready when a survivor needs help. www.SafeNightapp.org
Give the gift of safe shelter to survivors of #humantrafficking & #domesticviolence #GivingTuesday http://onelink.to/d8sydz #SafeNightapp
We need your help: pay for emergency shelter for survivors of #domesticviolence & #humantrafficking Join our donor community #GivingTuesday
DON'T FORGET THANK YOU NOTES!
When you receive a donation directly to your organization (not through SafeNight), include information about SafeNight in your thank you note. Encourage supporters to download and donate when future needs arise to fund emergency shelter.
Sample thank you message
Thank you for your generous support. Your donation will help us provide critically needed services for survivors. Please consider downloading the SafeNight mobile app to make timely tax-deductible donations when survivors require immediate emergency shelter. We use the SafeNight app to send requests for help when shelter is unavailable and a hotel stay is required to provide a survivor a safe night. Learn more at SafeNightapp.org
IMAGES FOR OUTREACH
Use these images and badges to pump up your #GivingTuesday outreach. Right-click (or CTRL+click for Macs) and select Save Image As. Once the image is saved, use it widely!